Reps are active, but follow-through is uneven.
Qualification standards vary, next steps are vague, and managers spend too much time rescuing deals.
AI sales enablement for owner-led B2B companies
AI sales training for B2B teams.
Clevette Coombs Consulting provides AI sales training and implementation for owner-led B2B companies. Your team learns to use AI for account research, discovery, follow-up, opportunity qualification, manager coaching and pipeline execution, built on live deals with ChatGPT, Claude, Codex, Perplexity, n8n and Make.
InsuranceManufacturingProfessional servicesNon-technical teams
20+years corporate sales
$250M+career sales
$7Msold in one year
3+years building with AI
The visible pain
Sell the outcome. Fix the system underneath.
Your team may not ask for a “Revenue OS.” They ask for fewer missed opportunities, stronger reps, cleaner information, and a forecast they can trust.
The CRM has data. Leadership still has questions.
Notes, context, and decision signals are scattered, making pipeline reviews slower and forecasting weaker.
Everyone uses AI differently.
One-off prompts and unofficial workarounds create inconsistent quality, unclear risk, and no reliable business case.
Ways to work together
Audit. Train. Implement.
We find the gap, teach around live work and build the systems that support a better way of selling.
Sales & AI Readiness Audit
Map how work moves today, where revenue loses momentum and how the team is already using AI.
- Leadership interviews
- Pipeline and workflow review
- AI use and governance gaps
- Prioritized implementation roadmap
Scoped to team size and stack after a 15-minute fit call.
See the AI Sales Readiness Assessment →Sales + AI Team Bootcamp
Build better sales habits and role-specific AI capability around live work your team already owns.
- CALM sales framework training
- Role-based AI workspaces
- Qualification and follow-up standards
- Manager coaching and adoption support
- Practical policy guidance
Scoped to your roles, team size and goals. Not a flat rate.
Plan your team's bootcamp →Sales Workflow Build
Turn the agreed standards into workflows, dashboards, documentation and tools that support consistent execution.
- CRM and pipeline structure
- Outreach and follow-up workflows
- Shared prompts and knowledge assets
- Governance and handoff
- Leadership reporting rhythm
Scoped by what the audit finds. You approve the roadmap before anything is built.
Scope the build →What working together looks like
How an engagement actually runs.
Each phase earns the next. You see the roadmap before anything gets built.
Team fit call
Fifteen minutes with the leader who owns the problem. Name the gap, agree whether an audit, training or a build comes first.
Readiness audit
Leadership interviews, pipeline review, AI usage map. You get a prioritized roadmap whether or not the work continues.
Train by role
Executives, managers, reps and ops each learn the decisions and AI workflows that belong to their seat.
Build
Agreed standards become CRM structure, follow-up workflows, shared prompts and reporting your managers actually use.
Adopt and hand off
Ownership, review standards and guardrails are set so the team runs the system after Clevette leaves.
Designed for adoption
Do not automate a broken habit.
The people, sales practice, and decision rules come first. Technology reinforces the better way of working.
Start with live work
Use current deals, current conversations and current reporting instead of generic demos.
Train by role
Executives, managers, reps, and operations teams need different decisions and different support.
Make the standard visible
Document qualification, follow-up, AI use, and escalation so the good behaviour can repeat.
Measure business adoption
Track whether the team is using the new rhythm and whether pipeline behaviour improves.
What changes
From scattered effort to shared execution.
The exact deliverables change by team. The operating outcomes stay consistent.
Clearer qualification
Reps and leaders share the same language for fit, urgency, and next steps.
Stronger follow-up
Important context carries into the next action instead of disappearing after the call.
Better visibility
Pipeline reviews focus on decisions and movement, not chasing missing updates.
Practical AI use
Teams use approved, role-specific workflows tied to real business outcomes.
An operator in the room
Corporate sales depth. Hands-on AI fluency.
Clevette has carried a number, led complex sales conversations and closed more than $250 million across over 10 industries, including $7 million in a single year.
She has also spent 3+ years building with AI, including n8n and Make automations, a BusinessOS that connects core operations, private CRM systems, websites and tools using ChatGPT, Codex, Claude, Claude Code and Perplexity. Your team learns from someone who understands the sales decision and the technology behind the workflow.
20+ years corporate sales$7M in one yearFavikon Top 20, Canada 2025CALM Framework creatorSales + AI trainern8n + MakeChatGPT · Codex · Claude
See the CALM FrameworkIn their words
What clients and colleagues say.
Testimonials, in their own words.
Her personable and energizing approach wowed even those who were novice users. She effectively moved us from basic prompting to positioning ourselves as thought leaders.Ari SmithFounder & CEO, Cardinal-Smith · Jun 2025
An exceptional sales professional by every measurable metric.Catherine RealeFormer colleague · LinkedIn recommendation ↗
Team FAQ
Before the first conversation.
Inconsistent follow-up, uneven sales execution, unclear pipeline data, scattered documentation and AI use that is not connected to business outcomes.
Not automatically. The engagement starts with how the team works. Existing systems are retained when they fit, simplified when they do not, and connected only where the change supports adoption and revenue visibility.
No. AI training may be one part of the engagement, but the work can also include sales capability, workflow design, pipeline visibility, documentation, governance, and implementation.
Clevette works across B2B sectors and has particular familiarity with insurance, manufacturing, and professional services. The stronger qualifier is an active team, an established offer, and a real execution problem to solve.
No, and be wary of anyone who does. Outcomes depend on your offer, market and adoption. What is guaranteed: training built on your live deals, documented standards, and systems your team owns when the engagement ends.
Where would better sales and smarter AI use make the biggest difference?
Book a 15-minute fit call. Clevette will help you identify whether the next move is a diagnostic, team training or implementation.